AWS Enterprise Agents Innovator Series:

Reimagining commercial models with the rise of enterprise agents

June 4th | 9:30 AM – 5:00 PM PST

The Marker Hotel, 501 Geary St, San Francisco, CA 94102

As AI transforms how software is built, sold, and consumed, independent software vendors (ISVs) and startups targeting line-of-business buyers are facing a fundamental shift in the software-as-a-service (SaaS) landscape. This event brings together forward-looking Amazon Web Services (AWS) Partners to explore how agent-based software is disrupting traditional models—impacting everything from product architecture and pricing to packaging and go-to-market strategies. Attendees will engage directly with AWS leaders and peers in a collaborative session designed to advance agentic AI initiatives, shape AWS Marketplace and go-to-market strategies, and gain practical insights to accelerate their AI journey.

Save your spot

Please Note: This event is exclusive to selected AWS Partners. To ensure strong content fit and a valuable experience, all registrations will be reviewed. Confirmations will be sent to approved participants.

The Marker Hotel

501 Geary Street, San Francisco, CA 94102

Event goals

Demystify AI-based go-to-market models: Understand how enterprise agents are redefining product and commercial strategies
Share cross-industry insights: Learn how ISVs and startups are adapting in real time—successes, setbacks, and what's next
Enable AWS collaboration: Surface practical needs from partners to inform AWS Marketplace, AI service, and go-to-market roadmap priorities
Foster meaningful connections: Build relationships with fellow decision-makers and AI innovators facing similar challenges

Format

This is a highly interactive, day-long session featuring a curated mix of:

Lightning presentations: Hear from leading ISVs, startups, and AWS experts on real-world strategies and emerging trends
Customer signals & market insights: Explore how enterprise buyers are evolving and what they expect from agent-based software
Roundtable discussions: Participate in candid, solution-oriented small group conversations to share learnings and shape direction
Networking opportunities: Connect with peers, AWS leaders, and specialists to deepen relationships and spark new collaborations

Key takeaways

Understand how AI agents are transforming enterprise SaaS models across industries
Get practical guidance on adapting product, pricing, and go-to-market strategies
Learn about AWS resources and programs to accelerate your agentic offerings
Influence the AWS Marketplace roadmap for agent-based solutions
Connect with AWS experts and peers driving AI innovation

Meet the speakers

Diana Dorobek

Zendesk

VP Partnerships

Andrew Garvin

Metronome (Stripe Company)

Co-founder

Jeff Klaus

AWS

Head of WW ISV Segment

Anselmo Barrero

AWS

ISV Integrated GTM Lead

David Potes

AWS

Sr. Manager, Data & AI

Jagjit Dhaliwal

AWS

Sr. Manager, AMER GenAI Tech Partners

Michael Levy

AWS

Sr. Manager, Marketplace Tech BD

Nicole Barrow

AWS

WW ISV AI GTM Lead

Nimish Radia

AWS

Sr. Generative AI Strategist

Kim Githere

AWS

Senior Prototyping Engagement Manager

Sri Raghavan

AWS

Principal Category Manager, D&A

Ben Snyder

AWS

Sr. Applied Scientist

Liz Koser

AWS

Pr. WW Data and AI Strategist

Mona Chadha

AWS

Director, WW Infrastructure Business Development, AWS Technology Partners

Arun Saksena

AWS

Buyer Experience Lead, AWS Marketplace Center of Excellence

Kalyani Koppisetti

AWS

Principal Partner Solutions Architect

Alastair Campbell

AWS

Sr. Manager Seller Experience, AWS Marketplace

Agenda — June 4th

The Marker Hotel, 501 Geary St, San Francisco, CA 94102

9:30 – 10:00 AM	Arrival & Registration
10:00 – 10:15 AM	Welcome Remarks Speaker: Sri Raghavan, AWS
10:15 – 10:45 AM	AWS State of the Union on Agentic AI Speaker: Mona Chadha, AWS Join AWS leadership for a keynote-style update on the latest developments transforming the enterprise software landscape. Discover how AWS is enabling partners to navigate the shift from traditional SaaS to agent-based architectures, with insights on cutting-edge services, emerging customer signals, and strategic programs designed to accelerate your agentic AI journey.
10:45 – 11:30 AM	Agents of Change: The Future of SaaS Speaker: David Potes, AWS This session envisions the future of SaaS shaped by the rise of Agentic AI, bridging the gap between today's realities and tomorrow's possibilities. Through practical examples and clear guidance, we'll explore how SaaS workflows and commercial models are evolving and what partners can do now to stay ahead.
11:30 AM – 12:00 PM	Transforming Business with Agentic AI: Insights from Early Builders Panelists: Diana Dorobek, VP Partnerships, Zendesk Andrew Garvin, Co-founder, Metronome (Stripe Company) Jagjit Dhaliwal, AWS ISVs and startups early adaptors are transforming their business, driving meaningful impact to their P&L—learn how they are building AI first mindset in their organizations.
12:00 – 1:15 PM	Lunch & Breakout Discussions Roundtable 1: Agentic AI: Build, Buy, or Partner? This dynamic roundtable connects AI-first partners with established ISVs to explore the build vs. buy decisions shaping autonomous agent adoption. Through open dialogue, ISVs will share their product strategy considerations while AI partners can position their solutions as accelerators. AWS will facilitate the discussion and highlight new services and programs that support faster agent-driven innovation for all partners. Roundtable 2: Monetizing AI-Powered Solutions This collaborative roundtable unites AWS partners to tackle the new challenges of monetizing AI-powered solutions. Partners will share emerging pricing strategies, customer adoption patterns, and practical approaches to package and sell agent-based software. AWS leaders will facilitate peer discussion to help partners evolve their marketplace strategies and accelerate revenue growth.

1:15 – 2:00 PM	AI Monetization Isn't SaaS: A New Framework for Pricing Success Speaker: Anselmo Barrero, AWS Software companies developing AI solutions face unique monetization challenges that traditional SaaS pricing models cannot address. With AI compute costs running 3–5x higher than standard applications, per-user plans often resulting in negative margins, and profit margins typically 10–30 points lower than traditional SaaS, a specialized approach is essential. This session introduces a proven framework designed to help software companies navigate AI pricing complexities. You'll learn how to identify key value capture attributes and combine them with appropriate pricing models to create a sustainable AI monetization strategy. Whether you're just starting to define your AI pricing strategy or looking to validate your current approach, this session provides actionable insights for maximizing the value of your AI investments.
2:00 – 2:45 PM	Accelerate Your Agentic AI Journey with AWS Speakers: Kim Githere, AWS Ben Snyder, AWS Nimish Radia, AWS Experience agentic AI in action and discover how AWS can accelerate your journey. This session features a live agentic AI demo showcasing real-world capabilities, followed by an overview of AWS builder programs designed to help you fast-track development and drive business outcomes. Whether you're just getting started or looking to expand, learn how AWS programs can help you build and grow with agentic AI.
2:45 – 3:15 PM	Ask the Experts: GTM with AWS for Agentic AI Panelists: Nicole Barrow, AWS Jeff Klaus, AWS Michael Levy, AWS Liz Koser, AWS Discover how partners building agentic AI solutions can go to market with AWS—using AWS programs, co-selling opportunities, and go-to-market strategies to accelerate adoption and expand customer reach.
3:15 – 5:00 PM	Closing Remarks & Networking